It is common for small business owners to question the importance of having a website, but it is absolutely imperative for you to have one.
It is common for small business owners to question the importance of having a website, but it is absolutely imperative for you to have one. Regardless of if your business has one employee or 1,000 employees, your customers will still look for the legitimacy that only a well-designed website can provide. Studies have proven that almost 80 percent of the American population utilizes the Internet as their main source for researching businesses. In other words, if you do not have a solid online presence, then you are automatically missing out on four out of every five potential new customers.
In the past, a customer who was looking for information on a service provider would have looked in the Yellow Pages. In today's tech savvy world, however, the Yellow Pages have been replaced by search engines such as Google, Bing and Yahoo. If you do not come up in a potential customer's search results, then you are going to lose their business to one of your competitors.